Wednesday, October 05, 2005

Device hacks-qui bono

This is all speculation. I dont have access to apple insider data or anything! This is just, I repeat just, a bunch of thoughts emerging in my brain-feel free to comment your point of view

Recently, a cool user modded his ipod nano so that it would use a harddisk. Ownage! Ownmage, yes, but who is the one who actually benefits from this. Users: maybe. A nice MAX727 can fix mostpower-related problems, and a 200GB ipod. Manufacturer? Definitely!

Generating publicity for a product is difficult, as it costs money and requires loads of know-how. Newspaper ads can be clearly identified as such and are ignored by most readers. Same thing is valid for banner ads and TV commercials. However, product hacks and other such stuff are usually not connected to the manufacturer of the device. They generate loads of buzz that nobody associates with the PR department of the company!

Thus, such buzz is extremely effective! Hundreds of sites will link to the page that has the hack, and most of those reviews will also link to the manufacturer(something we did not do, note that please). The effect of this is immediately visible: the product gets loads of attention AND the manufacturers web site gets a huge Pagerank boost. Last but not least, the hack might also get into the editorial content of newspapers-a place where it is very difficult to get in by waving $$$.

So, the manufacturer of a gadget has huge benefits from having his product "hacked" or "owned". Implementing such a hacking posibility is not difficult (if it really gets hard, use a few jumpers/resistors like Palm did with the V) for the OEM, and leaking data out to the public is also relatively easy due to the anonymous nature of an internet cafe! What do you think?

5 Comments:

Anonymous Anonymous said...

Why are you always asking for reason or benefit of something or some action??? Can't you simply accept the fact that someone may do something simply out of couriosity? For no obvious *reason*? Just for fun???

Get off....

10:08 PM  
Blogger Tam Hanna said...

Hi,
OMG!!!!!!
Cant one ever be allowed to speculate and let the brain flow? The man who hacked the thing may have really done it for fun, as I said, it is all speculation! But Apple COULD have helped out in the firmware.....
Best regards
Tam Hanna

7:24 AM  
Anonymous Anonymous said...

Sure, Apple could have helped out. Palm could have helped YOU out, providing all available OS sources....

- These manufacturers aren't complete idiots...

9:24 AM  
Anonymous Anonymous said...

> thoughts emerging in my brain

FROM, not IN. You should write in German language...

Things emerging from you brain are disgusting anyway!!!!

8:32 PM  
Blogger Tam Hanna said...

Hi,
if you dont like my thoughts, why do you then read my blog;)?
Best regards
Tam Hanna

4:07 PM  

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