Sunday, July 24, 2005

Bluetooth "spam" attack in cinemas

When you go to a US cinema next time, better turn off the bluetooth receivers on your Palm OS handhelds and phones. Recently, so-called bluetooth promotional kiosks have been deployed in New York, San Francisco and Los Angeles for testing purposes. The perpetual task in the life of these machines is to distribute a free ringtone, a wallpaper or a movie trailer among movie-goers.
It is interesting how the company wants to handle the ringtone problem-if a phone receives a message via bluetooth, it usually rings. Now imagine an armada of cellphones beeping and jingling while the movie plays. Definitely not a nice thing.
Also, think about all the unexperienced users. Help desk cals will surely raise up. I dont know how my father would react of his phone shuddenly starts to ring and displays some techie message.
A few people will definitely get rich with this stuff. But it may just lead to another wave of spam like in the email sctor... What do you think?

-via Aunty Spam.


Blogger Brad Green said...

I have to agree. Movies are not the place for this. Malls might be a better venue.

12:45 PM  
Blogger Tam Hanna said...

I dont beleive that a mall is a better place as it is difficult to target content.
The people in a cinema all are interested in movies. But what do you want to offer in a mall?
Best regards
Tam Hanna

9:26 PM  
Blogger Brad Green said...

Bluetooth is short range. You could have a system target people in individual stores. I mainly suggested malls because a phone beeping is not a disturbance, but there are enough people to make it worthwhile.

10:41 PM  
Blogger Tam Hanna said...

and what content do you want to offer in a food store, general electronics store,... .
Keep in mimd that most mobile phones cant do Word et al
Best regards
Tam Hanna

6:38 PM  
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8:20 AM  

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