Friday, April 15, 2005

The rumourous flow of information

TamsPalm ran a story giving 100% proof of the TE2's imminent release about 8h ahead of its announcement. PalmInfoCenter and BrightHand were both informed and even posted other news, ignoring the call from TamsPalm. However, at 00.00h, the PIC posted detailled information on the TE2. A web site even had a complete review online. Now, there remains one big question. How?
Now, I received the following email by one of the editors working at one of the pages:
Thanks for the tip, but, for obvious reasons, I couldn't say anything about this yesterday.

Lets let that sink in. These pages got informations way before the public. PalmOne possibly gave them test devices, etc in exchange for silence. The editors got perfect coverage of the new device, but they had to wait publishing. But enough of the past. Lets look at the new Life Drive and the Zire 73. A lot of info about these devices was published some time ago. Now, there is no new information online. Can this mean that PIC, BrightHand, etc now have their eval boxen and quench their squealing editors? Does this indicate the imminent release of the two machines? Of course, one can argue that there simply is no new information available. However, the PIC already published multiple articles at 00.00h. Each one of them contained cutting-edge informations about new devices.....
Lets finish for now. The PIC and Brighthand obviously get insider information. I cannot tell you how they do it, but I can tell you that they do it. Feel free to comment.


Blogger Steven Fisher said...

Doesn't surprise me at all, and I don't think that's a bad thing.

In fact, if you're part of their respective develoer programs you might want to check through the wording on the agreements. You might have agreed not to pass on pre-release information from PalmOne/Source insiders.

7:38 PM  
Blogger Ben Combee said...

There is a standard technique called press embargo that companies use with news sites. They give prerelease materials with the agreement that information about a new product will not be revealed until a certain launch date. This is done to prevent leaks from being posted and also to maximize the amount of press attention a product launch gets -- the new device will become the "story of the day" and no one press outlet will get favored treatment.

7:42 PM  
Blogger Tam Hanna said...

I just wanted to put it clear!
Best regards
Tam Hanna

7:43 PM  
Anonymous Anonymous said...

If you are a honorable person, you can sign a "non disclosure agreement" (NDA) with PalmOne and they will let you in on pre-release stuff, as long as you KEEP YOUR BIG MOUTH SHUT.

If they won't let you in and don't offer an NDA, well, this is most likely because YOU CANNOT KEEP YOUR BIG MOUTH SHUT, or, you are not honorable ;-)

That's the way life is.

7:59 PM  
Blogger Fammy said...

Press embargoes are pretty funny. I've seen PIC comment on rumors about upcoming handhelds. Then, all of a sudden, information stops. Other websites post new rumors but larger websites like PIC and BH don't. It's painfully obvious.

That being said, they likely don't have a LifeDrive/Tungsten X quite yet with recent rumor postings.

8:50 PM  
Anonymous Matt said...

Thats right the big sites like PIC, PalmAddict and Brighthand have followed the same trend for years with embargo's lots of gossip then shhh all quiet until the day it comes out and at least we know the news from them is reliable. The smaller sites such as yours and Palm247 are good for the gossip beforehand. Good for you for reporting on such matters but these big websites also work well with you smaller guys.

10:36 PM  
Blogger Brad Green said...

Hey, if they send me a LifeDrive, I will promise not to tell anyone. But, thats besides the point. I think PIC is kinda weird about the information anyway. Sometimes they dont update for a couple of days, and sometimes they update multiple times a day. As for inside info, since Tam didnt have any, he isnt required to hide it. It was a leak on another website, that Tam decided to link to. IMHO, insiders should post more info, not about the topic of the inside information, but about other things, as to not raise suspicion. AFAIK, the PalmSource agreement, which I had read, mainly covers distribution of their software. I dont think this is a problem.

As much as I would love to see it, I dont think we are seeing a Zire 73, but it would be welcome. The LifeDrive is the next big thing, and with its release date steadily approaching, we will continue to see more info in the coming days.

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