Friday, April 29, 2005

Bob Pease, the closeup

TamsPalm covered National Semiconductor's mascot Bob Pease a few days ago. And here are the photos! Bob gladly posed to have himself photographed-here is a photo:

Look at those hand-written slides and at the printed book which didn't quite match the presentation. The company attempts to use Bob as mascot-and they are successful.

Please click on these images in order to see a bigger version. The cup rings, stains, etc actually are printed into the paper!

As you see, National tries to carry the Bob Pease is an engineer feeling over-and they did this very successfully.
Overall, I did enjoy the presentation. Bob is an extremely talented engineer-and he is marketed well. Kudos to National!

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