Tuesday, December 21, 2004

(Christmas) promotion/giveaway-handle with care

Its christmas time. We all love it for its promotions and shopping opportunities. Developers offer huge discounts and sometimes even free applications. Everything is fine in palmieland...
However, there is no such thing as a free lunch. Everybody wants to make money, and nobody has anything to give away! I already urged developers to participate in giveaways a few weeks back, and it looks like quite a few companies had the same ideas. Lets take Astraware as an example:
They have given away a few old programs for free and paired it with hefty discounts. Users had to visit the Astraware store to reclaim the freebies. Thus, many users will visit the page and get the free programs. As they navigate through the different views, many will also take one or another of the discounted programs... .
This fictional approach may not be 100% what AstraWare thought, but it should get pretty close. When you look at the programs that they give away, it is pretty clear that there is no loss involved. Nobody would buy them anyway, so give them away for free and generate sales.....
So, to cut the story short: A discount is not neccecarily a loss. Give away some junk and get rich at it...
Come on, tell me what you think about/how you handle sales!

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